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Trunkettes Swimwear Shapes Up Swimsuit Industry with The Trixie

Stylish Lines Provide Poolside Comfort and Confidence for Women of All Shapes & Sizes
March 31, 2015

LOS ANGELES--()--Trunkettes Swimwear is debuting their newest swimsuit, The Trixie, a revolutionary new look for the swimsuit industry that provides both undeniable slimming appeal on curvier women and enhanced curves on slender women. The Trixie is part of the new Trunkettes Summer Collection, available online April 1, 2015.

Celebrated for being the first company to offer a complete line of women's swim trunks, created to be hip and sexy but with a bit more coverage, Trunkettes believes the new Trixie swimsuit will be a hit with moms and active women who want to look and feel good by the pool, without accidental wardrobe malfunctions. The design is modeled after shapewear but it’s not your typical grandmotherly style shapewear swimsuit. This entirely new look is stylish with comfort and coverage rarely achieved in swimwear.

The Trixie is truly flattering on every body type and shows off curves in all the right places,” states Hilary Genga, founder and CEO of Trunkettes Swimwear. “It brings out the best in everyone and is extremely comfortable with full back coverage and a selection of colorful bandeau tops to choose from.” The unique swimsuit looks as though it’s a one-piece but it is actually a two-piece set, offering mix-and-match options for custom ordering.

Becoming known as #TheOtherHilary fighting for women’s rights, Genga founded the Trunkettes line of confidence building swimsuits when she realized that she wasn’t alone as a mom seeking swimwear that would allow her to feel comfortable and stylish playing with her kids in the water. “Pooltime is not just for dads,” she has often said. “I want women to know the joy of splashing and playing with their children, rather than sitting covered-up on the sidelines. As moms, we take on so many day-to-day responsibilities and it’s time to take on the role of having more fun with our kids!”

Trunkettes Swimwear has been featured six times in the coveted Sports Illustrated Swimsuit Edition. A long list of celebrities wearing Trunkettes have also popularized the brand including Carrie Underwood, Carmen Electra, Felicity Huffman, Kathy Lee Gifford, Perrey Reeves, Julie Bowen, Hannah Davis, Gretchen Rossi, and the lovely ladies on The Talk.

Trunkettes was the brainchild of Hilary Genga, a mom entrepreneur who lives in Los Angeles with her husband and two kids. After realizing the need for trendier swimsuit options that provided a little more coverage, she consulted designer Kristen Greven who ran with the idea and together they created a unique line of swimsuits that are not only comfortable and confidence building but glamorous to boot. The Trunkettes line features a versatile array of swim trunks for women, sexy bikinis and cover-ups. To order online, visit www.trunkettes.com.

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Trunkettes Swimwear Featured Again In Celebrated Sports Illustrated Swimsuit Issue

Preview of Trunkettes Summer Collection Available Online

Los Angeles, CA (PRWEB) February 11, 2015

For the third straight year, Trunkettes Swimwear is being featured in the most sought after place to premiere new swimsuit lines- the annual Sports Illustrated Swimsuit Edition. In 2014, Hannah Davis, this year’s cover girl, wore Trunkettes Swimwear for SI’s Swimsuit Edition shoot. The 2015 Trunkettes Swimwear, photographed on the famed U.S. Route 66 as part of SI’s Made In The U.S.A. online campaign, is worn by model Ariel Meredith.

Select items from the Trunkettes Summer Swimwear Collection are available for pre-order online. Among them will be the debut of The Trixie, Trunkettes newest suit that is truly flattering on every body type and shows off curves in all the right places. Modeled after shapewear, The Trixie brings out the best in everyone and is extremely comfortable with full back coverage and a selection of colorful bandeau tops to choose from. As with the brand’s first swim trunks, created for style and comfort, Trunkettes hopes the new Trixie swimsuit will be a hit with moms and active women who want to look and feel good by the pool, without accidental wardrobe malfunctions.

“It is such an honor to be a part of the Sports Illustrated Swimsuit Issue again. We also applaud SI for featuring some Size 12 curves this year. Empowering women with choices, feeling beautiful and finding your own self-confidence is what the Trunkettes brand is all about,” states Hilary Genga, Trunkettes CEO. “We love this choice of acceptance SI has made in featuring more realistic models this year and hope that it marks a move in this direction for the industry.”

A long list of celebrities wearing Trunkettes have popularized the brand including Carrie Underwood, Carmen Electra, Felicity Huffman, Kathy Lee Gifford, Perrey Reeves, Julie Bowen, Hannah Davis, Gretchen Rossi, and the lovely ladies on The Talk. The diverse Trunkettes clientele represents the variety of styles offered- from a full range of alternative swim trunks for women to string bikinis and cover-ups.

Known for their stylized swim trunk look, the Trunkettes line has expanded to include fashion forward suits of all styles, including this year’s featured suit for Sports Illustrated Online. “We are about style, confidence and feeling your best, whether it be showing a little more or a little less- it’s your choice as a woman,” states Chief Design Officer, Kristen Greven.

Based in Los Angeles, Trunkettes was the brainchild of mom entrepreneur, Hilary Genga, in search of a trendy bathing suit that provided more freedom and comfort than traditional swimwear. She consulted designer Kristen Greven, who ran with the idea- creating fashionable suits that are not only comfortable and confidence building but glamorous to boot. The Trunkettes line features a versatile and stylish array of swim trunks for women, sexy bikinis and cover-ups. For more information and to order online, visit http://www.trunkettes.com.

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