Trunkettes Swimwear Shapes Up Swimsuit Industry with The Trixie
Stylish Lines Provide Poolside Comfort and Confidence for Women of All Shapes & Sizes
March 31, 2015
LOS ANGELES--(BUSINESS WIRE)--Trunkettes Swimwear is debuting their newest swimsuit, The Trixie, a revolutionary new look for the swimsuit industry that provides both undeniable slimming appeal on curvier women and enhanced curves on slender women. The Trixie is part of the new Trunkettes Summer Collection, available online April 1, 2015.
Celebrated for being the first company to offer a complete line of women's swim trunks, created to be hip and sexy but with a bit more coverage, Trunkettes believes the new Trixie swimsuit will be a hit with moms and active women who want to look and feel good by the pool, without accidental wardrobe malfunctions. The design is modeled after shapewear but it’s not your typical grandmotherly style shapewear swimsuit. This entirely new look is stylish with comfort and coverage rarely achieved in swimwear.
“The Trixie is truly flattering on every body type and shows off curves in all the right places,” states Hilary Genga, founder and CEO of Trunkettes Swimwear. “It brings out the best in everyone and is extremely comfortable with full back coverage and a selection of colorful bandeau tops to choose from.” The unique swimsuit looks as though it’s a one-piece but it is actually a two-piece set, offering mix-and-match options for custom ordering.
Becoming known as #TheOtherHilary fighting for women’s rights, Genga founded the Trunkettes line of confidence building swimsuits when she realized that she wasn’t alone as a mom seeking swimwear that would allow her to feel comfortable and stylish playing with her kids in the water. “Pooltime is not just for dads,” she has often said. “I want women to know the joy of splashing and playing with their children, rather than sitting covered-up on the sidelines. As moms, we take on so many day-to-day responsibilities and it’s time to take on the role of having more fun with our kids!”
Trunkettes Swimwear has been featured six times in the coveted Sports Illustrated Swimsuit Edition. A long list of celebrities wearing Trunkettes have also popularized the brand including Carrie Underwood, Carmen Electra, Felicity Huffman, Kathy Lee Gifford, Perrey Reeves, Julie Bowen, Hannah Davis, Gretchen Rossi, and the lovely ladies on The Talk.
Trunkettes was the brainchild of Hilary Genga, a mom entrepreneur who lives in Los Angeles with her husband and two kids. After realizing the need for trendier swimsuit options that provided a little more coverage, she consulted designer Kristen Greven who ran with the idea and together they created a unique line of swimsuits that are not only comfortable and confidence building but glamorous to boot. The Trunkettes line features a versatile array of swim trunks for women, sexy bikinis and cover-ups. To order online, visit www.trunkettes.com.
Laurie Watkins, 858-349-1989
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