Trunkettes Press Reel

CEO of the Year
Founder, CEO and Co-Owner Trunkettes Swimwear

Hilary Genga is founder, CEO and co-owner of Trunkettes Swimwear. Founded in 2008, the line of swimwear is designed for women to feel confident and comfortable without sacrificing style. Based in Reseda, Trunkettes was the brainchild of Genga, a mom entrepreneur in search of a trendy bathing suit that provided more freedom and comfort than traditional swimwear.
Trunkettes first started out in Genga’s garage. Today, the office now includes an attached warehouse and the company has gone from selling a few suits on the Internet to being featured in major retailers and boutiques nationwide.
As CEO, Genga oversees all day-to-day operations of the company, includ- ing sales, marketing, customer relations and management, in addition to keep- ing her creative hand in the design of her swimwear line. Genga and Trunkettes Swimwear have been featured on a broad array of high profile media, including The TODAY Show, The Talk, Entertainment Tonight, Extra, and US Weekly, among others. Trunkettes Swimwear has also been included in the coveted Sports Illustrated Swimsuit Edition six times, beating out upwards of 10,000 submissions each time to make it in the ultimate placement for premiering the season’s new swimwear.
An impressive list of celebrities wearing Trunkettes have popularized the brand, including Carrie Underwood, Carmen Electra, Felicity Huffman, Kathy Lee Gifford, Perrey Reeves, Julie Bowen, Hannah Davis, Gretchen Rossi, and the women from The Talk.
In addition to speaking to kids at local schools about becoming entrepreneurs and supporting women in leadership roles, Genga volunteers and teaches an entrepreneur class in the community once a week where she helps create prod- ucts that will hopefully go to market and support a scholarship fund. She also donates several boxes of swimsuits to a special needs school once a year where the kids wear Trunkettes suits year round, competing in Special Olympics.

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